Email Marketing to New Subscribers..

Most of your cash is going to come from your email list. Some will take your OTO because it will be an impulse buy at the price we’re charging for our reports package – but most will pass up on the offer. This is why our free report MUST be of a very high quality.

The last thing we want is our new subscriber to read a crappy report and think it a waste of time. But, if your report is quality – they’ll be far more susceptible to your future promotions via autoresponder follow up messages and broadcasts. This is VERY important.

As long as your goal is to provide value above anything else you will do very little wrong. And remember, you will learn all this stuff as you progress further in your business anyway, so don’t look at this as being a daunting task, it’s a journey that needs to enjoyed and NOT over complicated. Remember, business is simple – people make it hard.

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If you haven’t got an autoresponder service to deliver email messages at this stage, I recommend you take a look at Awebers 30 day trial…

Aweber is one of the most reliable autresponder programs on the Internet and it’s essential you have an account with a top quality service. They have tutorials and trainings inside their member’s area to answer any technical questions you may have.

Another option is to use Getresponse which is another quality service many marketers use – the choice is yours – but I find Aweber to be much easier to use.

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Insight :: eZine Publishing

Thinking of eZine Publishing - well this one is for you :-))

The Pros
There are several advantages publishing your own eZine can offer to you. Thus if the pros appeal to you, then publishing your own paperless newsletter can be ideal for you. The most obvious reason publishing an eZine can be the most ideal business to you is that it is so easy to start that any individual can do. There is no need to invest in starting a brick and mortar business or even staff and heavy machines for that matter. In fact, you can do this from the comfort of your home as the most important thing you will need is an auto responder equipped with broadcast feature. Auto responders such as GetResponse.com and aWeber.com are highly recommended when it comes to publishing your own eZine. In spite of the low start up cost and monthly fees, you can make money from several profit centers within the spaces of your eZine issues. You can make money from selling advertising space, just to name one. Most importantly, you get to build your own personal media and spread your marketing influence, making you more valuable to product and service owners thus do not be surprised if you receive Joint Venture proposals every so often. Given some of the best reasons in the world of Internet Marketing, publishing your own periodical eZine can one of the best money vehicles you will ever acquire or even build.
And Cons :-)
As with any other types of businesses, publishing your own online newsletter a.k.a. eZine has its share of drawbacks, in spite of the several benefits it offer. The purpose of this article is not to scare you away with the disadvantages of publishing your own eZine, as the benefits are often more attractive. However, I will also show you how you can easily tackle the cons. One obvious challenge most beginning eZine publishers face is the creation of eZine content. Creating your own content can be tiresome, especially if you are not a gifted writer and that you run out of ideas every so often that your publishing schedule is threatening you. A way of taking care of this problem is to create your content in advance. You can compile 30 days worth of content in one day, for example. If you are not blessed with writing skills, you can broker the writing task to capable freelance writers which you can find at places such as http://www.elance.com/ or http://www.rentacoder.com/. While you need to pay for such services, you are at liberty to take the credit for written articles. Alternatively, you can republish articles from article directories such as http://ezinearticles.com/. This is a free method you can use in making content, provided you include the resource box of the original author and that the article has republishing rights conveyed. In conclusion, you can easily tackle the content creation challenge using the mentioned methods that do not require writing on your part, free or paid.

How To Use Ezine Articles To Promote Any Product, Service, or Affiliate Program You Choose in 5 Easy Steps

"How To Use Ezine Articles To Promote Any Product, Service, or Affiliate Program You Choose in 5 Easy Steps" I bet you can't tell me the best way to use ezine articles to promote your offer. Go ahead. Give it your best shot. Out loud. Say it. Whatever comes to mind, just blurt it out. I'm listening. You see, most people don't really understand how to BEST use ezine articles to promote a product or service, or their favorite affiliate program. They know they are supposed to write an article, include some kind of clever offer in the text or in their resource box, and convince editors to publish their article. But, there is a *very* clever way to use your article to promote like you've never seen before. And I'm going to share it with you right now. There are only five steps. And they are all super simple... Step 01: Choose the product or service you want to promote. This one is kind of a no-brainer. It all begins with deciding what you want to promote. Is it your own product or service? How about your favorite affiliate program? We're not talking about your newsletter -- we're talking about an actual offer you want to present that you'll earn profits from when readers of your article make a purchase. Decide what it is that you want to promote through your free ezine article. And then move on. Step 02: Determine your "useful, but incomplete" approach. I love to use what Jimmy D. Brown has coined as the "useful, but incomplete" approach when using freebies of any kind. (Ezine articles, free eBooks, reports, eCourses, etc.) What he means by that is simply this: You provide your reader with "useful" information (something they find of value and are able to actually apply) but make certain that it is "incomplete" in that they can better use the information by making a purchase. That's "useful, but incomplete." And it works like a charm. The idea is to use your content to build up to your desired response. You provide the reader with content, and then you make an offer that allows them to fully utilize the content, gain extra insight from the content or maximize the content in some additional way. Let me give you an example: Let’s say I wanted to promote Aweber in a free ezine article. This is a service that offers unlimited autoresponders, tracking and all kinds of other stuff for one low price. So, how could I use an ezine article to promote the service? By writing an article that explains how to benefit from using autoresponders or mailing lists. My article explains different uses of autoresponders and how the reader can profit from implementing the ideas. And, naturally, they will need an autoresponder service in order to put the ideas into practice, right? And I just happen to know of a great service they can use. OK, so that's an example of how to promote a SERVICE offer with your ezine article. What about a software product or an eBook? Want some examples? Good, because I've got two... TO PROMOTE A SOFTWARE PRODUCT: Let's suppose you want to promote Armand Morin's eCover Generator. How can you do it? -- Write an article outlining how important presentation of your offer is, and how creating a cover graphic can increase response rates by up to 1300%. -- Write a step-by-step tutorial article for "do-it-yourselfers", explaining how to design your own graphics from scratch. And then promote the software as a super-simplified way of doing it. TO PROMOTE AN EBOOK: Want to promote Jimmy D. Brown’s ListProfitSystem.com ? -- Write an article that covers the "basics" of building lists, and then promote Jimmy’s product as the "advanced" tactics. -- Write an article on how to profit from a list, and then promote Jimmy’s eBook as the "how to build the list." See how easy this is? That's how it works. Determine what your "useful, but incomplete" approach will be, and then... Step 03: Turn your approach into a tips list or tutorial. Let's use my example again. I decided that I would describe various uses of autoresponders and how the reader can actually profit from them. What kind of tips list or tutorial could I create? "How to Generate More Subscribers, Sales and Profits With Automated Follow-Up Messages" "7 Powerful And Profitable Ways To Use Autoresponders To Skyrocket Your Sales and Subscribers! "Want to Increase Your Online Profits And Leads? Here are 7 Ways to Do It..." That's all you need to do. Determine your end result. Decide how to get there with your "useful, but incomplete" approach. And then develop a list, or even a step-by-step tutorial for your article that leads the reader along. With each new "idea" or "way" or "tip" or "step" or "strategy" that you share, you can further direct the reader towards realizing their need of your upcoming offer, and lay the foundation for them to accept the offer. Step 04: Expand on each point to build your content. Here's more of the easy part. Just "fill-in-the-blanks" to complete your article. Write 1-2 short paragraphs for each of your points. Make them good. Provide quality content. The offer you will soon make will see poor results if your information isn't useful. Remember, you are trying to presell the reader on the idea that they are going to need your offer. If you don't provide them with quality information that they WANT to begin using immediately, then why will they want to buy what you are promoting? Light a fire in them. Motivate them. Challenge them. Give them such nuggets of gold that they want to keep mining until they hit the mother lode! Step 05: Put on the finishing touches with the "five pillars." There are five things that you should always do to finish up your ezine article. Don't skip any of them. They are all critical... 1. Polish. Re-read your article. Does it provide information that really is "useful" to the reader? And yet leaves them wanting even more? That's what you want. Polish it. Put on the wax and make it shine. It has a very specific purpose -- make certain it has the means to achieve it. 2. Promote. Use your resource box to promote your offer. This is why we've written the article, right? Remember step one? It's time to put it into play. Give the reader what they (hopefully) are wanting...a way to maximize the information you gave them. 3. Proof. Don't do this yourself. Have a trusted friend, relative or co-worker check your article for grammatical and typographical errors. The last thing you want to do is present a poor image after sharing some high quality information. 4. Publish. Zip your new article out to your favorite list of publishers. Submit it to the announcement lists and the ezine directories. Don't forget to publish it yourself in your own newsletter! 5. Profit. If you've covered all the bases that I've mentioned, then profits are almost certain to start coming in when your ezine article is published. You deserve it. Be proud of your accomplishments. And then start it all over again!

Boost Your Bottom Line to Increase Profits

Boost Your Bottom Line to Increase Profits
There are many ways to increase your earnings in the world of affiliate marketing, and most of them can be learned with relative ease. However, one of the more challenging, yet effective ways you can increase your affiliate marketing bottom line is through the recommendation of products.

If customers or visitors to your site trust you, they are more likely to trust your recommendations as well. This can also be a hindrance to your business however. It’s important to be sure not to start promoting everything by recommendation, or to promote without merit. Your credibility will soon wear thin.

When making recommendations, be honest about what you liked as well as disliked about a product or service. Your honesty is what your visitors will appreciate the most, as they want to learn as much as they can about the product in question. This will show them how the product will be of benefit to them.

Another point to consider is making yourself seem a true expert in the field of your choosing. The more confidence your visitors have that you know are an expert, the more inclined they will be to purchase from you. It’s quite simple to exude this type of confidence, and thereby establish your own aura of expertise. Make available unique solutions and key tips they can’t get from anyone else. Show them what you’re saying is actually true by presenting them with testimonials and even famous personalities if possible.

Also, it definitely helps to have hands-on knowledge of a product. You need to try it for yourself, testing the actual product as well as the support that comes with it (if any). The last thing you want to do is promote a product that turns out to be a flop. All of that time and effort you put into your credibility will very quickly find itself destroyed.

Your primary goal is ideally recommending only products you have complete confidence in. By testing and trying every possibly situation you can, you will then be able to honestly recommend the products which you are sure won’t leave your customers with unnecessary headaches to deal with.

Take some time to really look at your affiliate market, and compare it to the present strategies you are using. It’s quite possible your focus isn’t being placed in the proper locations. Your business action plan may need to be revamped to allow you either a broader range of products to fit your recommendations, or to cut down in order to provide a more pinpointed expertise.

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